On the completion of this Unit the learner will be able to identify the key processes involved in developing an effective strategic plan and to acquire the tools and knowledge to prepare appropriate mission statements and strategy plans. Participants will also have acquired the necessary knowledge for preparing and controlling budget performance. In addition the abilities for preparing business case and cost/benefit analysis including the process of determining the costs of resource overheads and understanding the key financial figures in performance reports will be developed. The participants will also have acquired the knowledge and understanding of the principals of service marketing along with the ability to develop service marketing strategies. With this background the participant can be expected to be able to make significant contributions to overall requirements of services marketing. Participants, finally, will have the ability to develop, analyse, and interpret service related contracts. They also will recognise the requirements for various forms of agreements. They will be able to negotiate agreements with customers and third parties and lastly be able to advise on actions required with respect to service contract issues