ASI2501

Economic Theory and Practice
To develop an understanding of basic economic theory and to be able to apply economic principles to business planning and development according to the prevailing economic conditions.

ASI2502

Financial Management
To develop an understanding of the financial structure of a business and how the various accounting processes operate.

ASI2503

Services Marketing
To develop the concepts learned in the Unit "Introduction to Services Marketing" and to create a services marketing plan.

ASI2502

To develop an appreciation of the fundamental accounting processes of journals, ledgers, double entry accounting, and accounts receivable and accounts payable.
To establish a financial plan for a business covering forecasting, budgeting, expense accounting and capital expenditure
To understand the role of bank loans, cash flows, Share capital, return on investment, taxation
To compare net worth, profitability, and business value with respect to company take-over issues
To establish the processes for effective financial analysis and performance of a business.

ASI2503

To develop a marketing strategy covering segmentations, targeting and positioning
To prepare a market research plan and conduct the necessary research
To create a promotion and advertising strategy
To develop a services marketing plan covering product introduction, management, pricing, budgeting and profit projection.

ASI2502

Journals, double entry accounting, ledgers
Financial planning and developing
Budgeting, forecasting, expense accounting, capital expenditure
Cash flows, Bank loans, pay roll, share capital, return on investment, taxation
Net worth, profitability
Financial analysis and performance.

ASI2503

Marketing segmentation, targeting and positioning
Market research, data bases, consumer behaviour, macro and micro analysis
Promotion and advertising methods and practices
Product management and introduction
Pricing, budgeting, profitability projections.